A Practical Turkiye Sample of Advocate - Client Relationship with Regard to Service Marketing


BEYKENT ÜNİVERSİTESİ SOSYAL BİLİMLER DERGİSİ A Practical Turkiye Sample of Advocate - Client Relationship with Regard to Service Marketing, Sefer Gümüş,Hande Gülnihal Gümüş,Tuğbay Burçin Gümüş, Volume 7 (2) 2014, 35-53


Nowadays the activities offered towards meeting the demands and the needs of the humans take part within the frequently used service concept. While service is showing diversity and variety in terms of offering, Service Sector includes many sectors. Service Marketing exists, having the topics to be realized while considering the specific characteristics of service, in every field of service. One of those fields is Law. One of the professions representing service in field of law is the advocacy. There is a sort of exchanging service between the advocates and their clients. Within this context, assessing the advocate client relationship from the service marketing point of view, determining the advisee-client relationship between advocates and the lawsuit holders and finding out main factors in advisee's selecting advocates constitutes the purpose of this study. The research area is Turkey focusing on the cities of İstanbul, Ankara, İzmir, Bursa, Diyarbakır, Mersin and Trabzon. The study has a descriptive character, and the questionnaire technique is used in the practice part. Questions have been asked for determining the demographic and descriptive characteristic of the participants in the first part of the questionnaire; and the consumer-client relationship between the advocate advisee in the second part. Cronbach's alpha analysis has been applied for the reliability of the questions and 0.918 has been found as the reliability parameter. For the analysis of the data acquired, descriptive statistics, T test and one sided ANOVA test was practiced on. At the end of the data acquired, despite majority of the client's knowing their advocates enough are not satisfied from the service they received and stated that they will not advice their advocates to the people in their vicinity. At the end of the research, it was concluded that majority of the participants specified with the simple random method get their advocates insufficient, selecting a different advocate will change the lawsuit process and the confidence to the advocacy was shaken. It was also determined that participants stating toward the gender factor was not a factor that could affect the lawsuit process.